A Local Legacy Brand Reenvisioned
Rebranded Bakersfield Locksmiths from a long-standing local business into a trusted, tech-forward security brand. The project combined new positioning, modernized messaging, and automation to create a scalable digital foundation for continued growth.
What we did:
The Challenge
The brand’s visual identity and messaging hadn’t evolved with the industry, and they were losing traction against newer, tech-focused competitors.
The Solution
We refreshed the brand with a modern visual identity, a clear positioning strategy, and automated digital systems that built trust and efficiency.
The Impact
Within the first 60 days of launch, Bakersfield Locksmiths saw a measurable increase in inbound leads and engagement — setting the tone for a scalable, modernized business presence.
Completed Marketing Objectives
Below is an overview of the marketing strategies, campaigns, and creative deliverables developed to modernize and expand Bakersfield Locksmith’s brand presence.
Rebranding
Logo Redesign
Service Vans - Wrap Redesign
Social Media Branding
Social Media Marketing & Content Creation
To ensure consistent messaging and engagement across platforms, I developed a content strategy for Bakersfield Locksmith organized around the following core content pillars:
Tradeshow Design & Support
This tradeshow booth is a collaborative setup between Bakersfield Locksmith and Rite Way Energy (Solar Grids), a solar company co-owned by Debbi Clark & her family. Since both companies serve overlapping customer bases, and Rite Way Energy is also a client of mine, we developed a shared booth layout to maximize exposure and efficiency for both brands.
New Website
When I started working with Bakersfield Locksmith, they were still using a decades-old website—despite offering modern smart security solutions. We rebranded with a new website, updated logo, and fresh van wraps to reflect the evolution of their services.
Google Business Profile & Reputation Management
Public Relations / Publicity Marketing
YouTube Podcast - Small Business Celebration #103
Podcast - Our Two Cents Podcast #98
LinkedIn Lead Generation
Using Debbi Clark’s (owner) optimized LinkedIn profile, I run weekly lead generation campaigns with Dux-Soup and my own prospecting strategy — targeting decision-makers across industries who benefit from commercial locksmith services. Messaging is tailored by industry to maximize relevance and response.
Print Design & Marketing Collateral
Trifold Brochure - Side 1
Trifold Brochure - Side 2
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